Sticking with product news, telecom-focused customer engagement vendor Flytxt has launched Robo-X, an AI assistant that offers marketers advice about marketing opportunities. AI advisors for marketers are becoming quite common. Flytxt is another system that we don’t list as a CDP but probably could.
CDP vendor Lexer is making Experian’s 230 million-person ConsumerView U.S. database available within its system. Lexer clients will be able to enhance existing records with ConsumerView demographic, financial, lifestyle, and event data, to select prospect lists, and to send messages through email, online, mobile, and connected TVs. Lexer says the arrangement is an industry first.
Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.