More bad news: when CRM vendor SuperOffice signed up anonymously to 1,000 B2B email lists, 59% of the companies sent nothing within 90 days. Other worst practices: 8% lacked an unsubscribe link, 9% sent emails after an unsubscribe attempt and 18% were not mobile-friendly.
Let’s go full tin-foil-hat paranoid today. We’ll start with news that GDPR will make cybercrime easier because security researchers won’t have access to domain owner information on the Whois database. An unintended side effect – or is it?
In a move that seems to be somewhat GDPR related, Lithium announced it is shutting down its Klout social media influence scoring platform. The main reason is that Klout is no longer relevant to Lithiuum’s social media management business, although GDPR’s consent requirements may have hastened things a bit.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.