Tealium Expands GDPR Support
Today is Tealium’s turn to announce GDPR enhancements. They’ve extended their already-extensive privacy and consent management tools with multi-language support, more customization, and consent logging.
Today is Tealium’s turn to announce GDPR enhancements. They’ve extended their already-extensive privacy and consent management tools with multi-language support, more customization, and consent logging.
CDP vendor Segment has released its previously-announced Personas feature, which builds unified, real-time customer profiles including computed values and makes them available to external systems via exports and API access. Segment had previously loaded, stored, and shared customer data but hadn’t automatically created unified profiles.
Sticking with small business marketing, eRelevance has added a lead follow-up service. eRelevance runs marketing campaigns for its clients, rather than selling tools to do it for themselves. Their 1,200 clients are concentrated in the cosmetic surgery industry but they have larger ambitions.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.