Intouch Insight, which captures customer feedback through surveys, social media, and more, has launched an experience management system that tracks customers, identifies problem areas in their journey, and helps companies run campaigns to improve results. The system combines its own data with information from CRM and other systems and can use the results to create target lists for campaigns.

UrboLabs would eliminate print ads by connecting consumers directly with merchants. The vision is a tad grandiose (“become a single consolidated platform for users to interact with the world around them”) but they do have a cute map-based interface that lets consumers pick the businesses they want to hear from. They just launched in New York and New Jersey and received an undisclosed amount of new funding. Don’t confuse them with Urbo the bike sharing service or Urbo the parking meter payment system.

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.