Of course, few pieces of research are more fascinating than what your competitors are up to. Market intelligence aggregator Crayon scans the Web for news, marketing campaigns, Web site changes, customer reviews and support requests, and such, and then shares the bits that seem important. They’ve just launched a free tool that gives daily digests of competitors’ marketing efforts.
Berlin-based Customer Data Platform CrossEngage has raised €5 million ($5.8 million) to expand its growth. The company was founded in 2015 and so far has sold to clients in Europe. It does cross channel campaigns in addition to building a unified customer database. Here’s a review.
We live in crass times but the folks at location intelligence company Cuebiq are at least trying to use their data for non-commercial purposes. They just launched a “Data for Good” initiative that makes anonymous location information available to universities and other nonprofit organizations for things like improving quality of life and natural disaster response. Cuebiq gathers data on 61 million monthly active U.S. smartphone users through over 180 mobile apps.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.