I wish I had something about BlueVenn or Blueshift but we’ll have to settle for people talking themselves blue in the face. Tech marketing agency 10Fold found that 23% of tech marketing departments generate content daily and another 9% do it hourly. Half are generating at least six times more content than last year. No word on whether that increased volume has generated better results.
We all know that retailers face massive change, but sometimes don’t recognize how aggressively many are responding. This study from BRP Consulting found that 51% now offer same day delivery, up from just 16% a year ago. About one-quarter have other advanced capabilities such as promotions based on real time events and identifying customers within the store. Lots of other interesting information.
And there’s more. Mobile marketing solution provider yellowHEAD reports a 27% increase in return on ad spending from its new machine learning-based product, which identifies campaign opportunities and predicts performance. YellowHEAD looks at the lifetime value generated by its campaigns, not just initial response rates and costs. As it should.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.