The Mobile Open Blockchain Initiative (MOBI) can see your future – no need to navigate, steer, or worry about your privacy. MOBI, which has just released a new set of privacy-sensitive data sharing standards, lays out how this can work for them and for you.
Digital publishers know privacy compliance is crucial to avoid fines instituted by GDPR for content management. But, according to a survey conducted by Digiday in December, many are working with vendors who are not compliant, despite IAB Europe’s Global Vendor List (GVL) of 600 vetted providers.
Privicera’s platform helps companies decide how to leverage data by showing who accesses their data and how it is being used. Customers can also set and enforce policies to control access or encrypt data. DataGrail, the privacy-as-a-service company, helps with compliance by integrating with more than 100 applications, including Salesforce, Adobe and Oracle, and helps customers understand requirements of complex privacy regulations. Read More – Privacera Read More – DataGrail
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.