DataGrail’s privacy trends study of millions of California consumers after one year under the California Consumer Privacy Act (CCPA) shows that while individuals are concerned about how their information is used, barely one in ten thousand have so far exercised their rights. Within that group, Do Not Sell is the leading (63/million) type of request.
Hosted daily ad auctions allow advertisers, political campaigns and many others to bid & send digital ads. These millisecond bidding auctions also provide data to winners plus all other participants, and the claimants say it violates Google’s privacy claims. A putative class action suit is designed to be on behalf of known and as yet unknown victims.
The Genetic Information Privacy Act (GIPA), due to go into effect this May in Utah, is unusual because it is designed to protect consumer data collected by genetic testing companies. Historically, laws related to genetic testing focused on how genetic data is collected, shared or used, whereas GIPA will focus on corporate responsibility with regard to notice, data use, data security and individual rights.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.