Here’s yet another study on the topic, from research agency Corinium Digital. Respondents were lower down in their organizations and perhaps had a more hands-on view. Fifty percent said they’re looking to build or buy a unified platform to assemble analytical data. A frightening 69% said data quality problems make them less than fully confident in their current analytical results. Weird graphics in this one.
The News Gods have shown just enough pity to let me avoid writing about more surveys, Dear Reader. We have an honest-to-goodness acquisition: press release service Cision has purchased social media platform Falcon.io, which will help PR people and marketers integrate their publicity and social campaigns. Everyone loves convergence.
Don’t feel left out, B2B marketers. Here’s a Forrester report for you, sponsored by Salesforce B2B Commerce (formerly CloudCraze). It sheds some light on the perennial suite-vs-best-of-breed debate: 13% of respondents use a single vendor stack for all their B2B selling needs, 40% use one primary vendor and supplement as needed, 37% assemble best-of-breed tools, and 9% use a home-grown solution. Good to know.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.