54% of Users Consider Predictive Lead Scoring Effective: DemandWave Study
Of course, you won’t really find a bar full of people arguing about CDPs. Some might be debating whether predictive lead scoring is dead. Those who think the beer pitcher is half full might cite a DemandWave survey that found 54% of users consider predictive lead scoring effective, higher than the 50% rating for email nurture programs or 49% for Web personalization technology. Others might zing back an Oracle study that rated predictive analytics as the 7th most likely technology to improve customer experience, behind automation, smart analysis of customer data, and purpose-build mobile apps. No one will remember any of it in the morning.