60% of B2B Marketers Don’t Trust Their Data: DealSignal Survey

How popular is intent data? Well, 35% of companies use it when measuring audience coverage, according to a survey for B2B data vendor DealSignal by Demand Gen Report. That compares with 87% for contact information, 45% for account characteristics, and 40% for product usage. More worrisome: only 20% use third party data to improve their information even though 60% are less than “mostly confident” that their current data is adequate.

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Workato Integration Platform Raises $25 Million Series B

December 11, 2018

It’s shaping up to be another slow news week, Dear Reader. But before I resort to surveys, here is some investment news that’s still fresh enough to mention. Here’s a $25 million Series B for data integration platform Workato, which automates data flows between business processes. Previous investors included Salesforce, which now owns Workato competitor Mulesoft. Salesforce didn’t participate in the latest round.

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MetaCX Raises $14 Million for Customer Success Dashboard

December 7, 2018

Finally: MetaCX, founded by ExactTarget co-founder Sott McCorkle, has raised $14 million for a “digital success layer that brings suppliers and buyers of enterprise software together for better collaboration and outcome management, offering real-time visibility into customer success.” I don’t know what that means, either, but Forbes says it refers to a performance dashboard shared by vendors and their clients. If that seems like a lot for a dashboard company, see todays’ first item.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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