Attribution! I can deliver on that one. TV measurement company 605 has launched a new service to measure the impact of TV ads on consumer behavior. The solution connects viewership data on 21 million U.S. households with data on foot traffic, purchases, or other behaviors.
Ah, some straight up news for a change: Account Based Marketing vendor Demandbase has bought Account Based Marketing vendor Engagio. There’s some overlap but enough difference for the deal to make sense.
Other industries haven’t been as severely disrupted as retail, so it makes sense that under two-thirds of senior business and IT executives from a broad range of industries told Telstra that COVID-19 had changed their organizations forever. Interesting regional disparities: 63% of European companies said they expect to close branches or reduce headquarters offices compared with just 40% of U.S. and North Asian respondents. And U.S. companies were more likely to than others to prioritize cost over revenue as their main digital transformation goal.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.