Attribution! I can deliver on that one. TV measurement company 605 has launched a new service to measure the impact of TV ads on consumer behavior. The solution connects viewership data on 21 million U.S. households with data on foot traffic, purchases, or other behaviors.
Ah, some straight up news for a change: Account Based Marketing vendor Demandbase has bought Account Based Marketing vendor Engagio. There’s some overlap but enough difference for the deal to make sense.
Other industries haven’t been as severely disrupted as retail, so it makes sense that under two-thirds of senior business and IT executives from a broad range of industries told Telstra that COVID-19 had changed their organizations forever. Interesting regional disparities: 63% of European companies said they expect to close branches or reduce headquarters offices compared with just 40% of U.S. and North Asian respondents. And U.S. companies were more likely to than others to prioritize cost over revenue as their main digital transformation goal.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.