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70% of Publishers See Gain from End of Third-Party Cookies: Adweek Study

Publishers mourning the loss of third party cookies have moved past acceptance to the previously undocumented stage of glee.  An amazing 70% in this Adweek survey said they saw the end of third party cookies as beneficial.  Surely related: 36% said relationships with Big Tech have gotten worse in the past two years.  First-party data and contextual ads are tied as the priorities for making it happen; data issues are the biggest challenges.  Download for details.

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Reliance Jio plans its biggest bond to refinance financial liabilities

January 6, 2022

Billionaire Mukesh Ambani’s Reliance Jio Infocomm Ltd., India’s largest mobile phone carrier, is planning its biggest ever rupee bond sale as it targets gains in market share. The company is seeking commitments Tuesday for as much as Rs 5,000 crore ($671 million) of notes maturing in five years at a coupon of 6.20%, according to people familiar with the matter. Jio last tapped the local-currency bond market in July 2018 and is planning to use the proceeds from the current proposed deal to refinance financial liabilities.

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Best Buy Launches New Ad Business

January 5, 2022

It’s not just publishers who see gold in their first party data.  Retail media platforms were arguably the biggest advertising news in 2021.  This year promises more of the same, with Best Buy kicking off its own ad business.  And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025.  If you don’t know what BIPOC stands for, you’re not in the target audience.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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