Publishers mourning the loss of third party cookies have moved past acceptance to the previously undocumented stage of glee. An amazing 70% in this Adweek survey said they saw the end of third party cookies as beneficial. Surely related: 36% said relationships with Big Tech have gotten worse in the past two years. First-party data and contextual ads are tied as the priorities for making it happen; data issues are the biggest challenges. Download for details.