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70% of Publishers See Gain from End of Third-Party Cookies: Adweek Study

Publishers mourning the loss of third party cookies have moved past acceptance to the previously undocumented stage of glee.  An amazing 70% in this Adweek survey said they saw the end of third party cookies as beneficial.  Surely related: 36% said relationships with Big Tech have gotten worse in the past two years.  First-party data and contextual ads are tied as the priorities for making it happen; data issues are the biggest challenges.  Download for details.

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Reliance Jio plans its biggest bond to refinance financial liabilities

January 6, 2022

Billionaire Mukesh Ambani’s Reliance Jio Infocomm Ltd., India’s largest mobile phone carrier, is planning its biggest ever rupee bond sale as it targets gains in market share. The company is seeking commitments Tuesday for as much as Rs 5,000 crore ($671 million) of notes maturing in five years at a coupon of 6.20%, according to people familiar with the matter. Jio last tapped the local-currency bond market in July 2018 and is planning to use the proceeds from the current proposed deal to refinance financial liabilities.

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Best Buy Launches New Ad Business

January 5, 2022

It’s not just publishers who see gold in their first party data.  Retail media platforms were arguably the biggest advertising news in 2021.  This year promises more of the same, with Best Buy kicking off its own ad business.  And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025.  If you don’t know what BIPOC stands for, you’re not in the target audience.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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