NewVantage Partners advises senior business and technology executives, mostly in financial services. They polled their constituents, mostly data and analytics leaders, about big data initiatives. Nearly all (95%) had at least started a project and 81% felt they had yielded some business benefit. But, marketers may feel marginalized: the most common gains were in lower costs (49%) and innovation (44%), with new revenue ranked fourth (33%). Another interesting look at the world through non-marketer eyes.