Staying cheerful, this Treasure Data survey confirms that social commerce is here to stay: 84% of respondents said they made at least one purchase on social media in the past year. Bonus puzzle: 83% say they’d share contact data such as email and phone for discounts and other benefits, but 58% also say they never share data due to privacy concerns.
On to cheerier topics. Mobile ad platform LoopMe sold a majority stake to growth investor Mayfair Equity Partners for $120 million. LoopMe uses AI to optimize media campaign delivery in real time across mobile, connected TV, digital audio, digital out-of-home, and other fun channels.
Austria’s DPA has upheld a complaint that netdoktor.at, a health-focused website which exported visitor’s data to the US by way of Google Analytics, violated GDPR’s rules on transferring data out of the EU bloc.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.