The BuzzwordOps team at Acquia has clearly been working overtime to support their latest product enhancements, which include “no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps” on the Drupal content management side, as well as “composable machine learning, analytics, privacy and multi-tenant distributed marketing to empower teams across CampaignOps and and MLOps” for their marketing cloud.
Nigerian auto-tech startup Autochek has raised a US$13.1 million seed funding round to bolster its core auto loan processing platform and deepen its footprint in West Africa. Autochek aims to build digital solutions that will enhance and enable a seamless and safe automotive commerce experience across Africa, starting with Nigeria and Ghana.
Customer engagement vendor CSG also has integration on its mind. They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries. Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.