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Acquia Eases Coordination Across Its Drupal and Marketing Clouds

The BuzzwordOps team at Acquia has clearly been working overtime to support their latest product enhancements, which include “no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps” on the Drupal content management side, as well as “composable machine learning, analytics, privacy and multi-tenant distributed marketing to empower teams across CampaignOps and and MLOps” for their marketing cloud.

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CSG Lauches Xponent Customer Engagement Hub

October 27, 2021

Customer engagement vendor CSG also has integration on its mind.  They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries.  Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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