Also betting that consumer data will remain a viable business is Acxiom, which just added a self-service data marketplace and expanded coverage to Brazil, the Netherlands, and Italy. Acxiom stresses that their data is “ethically sourced” and “compliant”, which is smart: rules like GDPR are causing a flight to quality among marketers who worry about accept data from less trusted sources.
SessionM is the latest CDP to announce GDPR compliance features. They’ve added tools for customer service agents to respond to consumer requests to view, remove, and halt processing of their data. The features leverage SessionM’s connections with other company systems that house the data.
We thought these results were pretty predictable, so we shared them with our Department of the Obvious intern, Jamie. He said they didn’t meet his standards and offered an example of what does: a Pet Sitters International survey that found pet owners like pet-friendly workplaces. Jamie knows his stuff.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.