Acxiom Launches Self-Service Data Marketplace

Also betting that consumer data will remain a viable business is Acxiom, which just added a self-service data marketplace and expanded coverage to Brazil, the Netherlands, and Italy. Acxiom stresses that their data is “ethically sourced” and “compliant”, which is smart: rules like GDPR are causing a flight to quality among marketers who worry about accept data from less trusted sources.