Adobe has announced that Marketo users will be able to access content stored in its Adobe Experience Manager digital asset manager. I wouldn’t ordinarily report such a simple integration, especially when both products are owned by the same company. But we’ve been starved for news you find interesting, Dear Reader, and you do like articles about Adobe.
My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.
Here’s another half-full glass: Vox Media is working with the Google News Initiative to launch Concert Local, a centralized ad marketplace for local publishers. Google’s aggressive business tactics are a good part of the reason local publishers need help in the first place but remember: half a crumb is better than none.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.