Adobe Announces Something Minor But You’ll Read This Anyway

Adobe has announced that Marketo users will be able to access content stored in its Adobe Experience Manager digital asset manager. I wouldn’t ordinarily report such a simple integration, especially when both products are owned by the same company. But we’ve been starved for news you find interesting, Dear Reader, and you do like articles about Adobe.

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Newsletter Open Rates Rise Due to Coronavirus

March 19, 2020

My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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