Let’s end with some good news: Ads.txt seems to be working. Fraud intelligence company Pixalate found 19% lower fraud rates on sites using ads.txt, which helps to ensure that people selling ads for a Web site are authorized to do so. Adoption is now around 75% although it may have stalled.
Healthcare CRM vendor Healthgrades has launched a Customer Data Platform. The system will bring together patient data from many sources to give health systems a unified customer view.
In the mood for some Face-bashing? You’ll have to stand in line behind the US Department of House and Urban Development, which just sued Facebook for enabling housing discrimination by letting advertisers target ads in distinctly discriminatory ways. This after Facebook removed age, gender, and Zip code targeting for housing, employment, and credit ads — after blithely permitting them for years – and even banned white nationalist and separatist content after figuring out that they are inextricably associated with hate groups. Clueless doesn’t do them justice.
Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions. Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments. It’s a helpful reminder that cost-conscious IT departments are more than happy to “help” marketers who are doing a poor job of controlling tech spend.