Ads.Txt Reduces Ad Fraud Nearly 20%: Pixalate Study

Let’s end with some good news: Ads.txt seems to be working. Fraud intelligence company Pixalate found 19% lower fraud rates on sites using ads.txt, which helps to ensure that people selling ads for a Web site are authorized to do so. Adoption is now around 75% although it may have stalled.

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Feds Sue Facebook for Housing Discrimination

April 1, 2019

In the mood for some Face-bashing? You’ll have to stand in line behind the US Department of House and Urban Development, which just sued Facebook for enabling housing discrimination by letting advertisers target ads in distinctly discriminatory ways. This after Facebook removed age, gender, and Zip code targeting for housing, employment, and credit ads — after blithely permitting them for years – and even banned white nationalist and separatist content after figuring out that they are inextricably associated with hate groups. Clueless doesn’t do them justice.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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