The CDP Institute today launched RealCDP, a program to certify that systems meet the Institute’s definition of a Customer Data Platform. The project offers a five-point checklist that any CDP must meet. It is intended to reduce confusion in the CDP market. Qualified vendors will get a spiffy badge for their Web site.

Let’s end with some good news: Ads.txt seems to be working. Fraud intelligence company Pixalate found 19% lower fraud rates on sites using ads.txt, which helps to ensure that people selling ads for a Web site are authorized to do so. Adoption is now around 75% although it may have stalled.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.