Healthgrades Launches CDP for Health Systems
Healthcare CRM vendor Healthgrades has launched a Customer Data Platform. The system will bring together patient data from many sources to give health systems a unified customer view.
Healthcare CRM vendor Healthgrades has launched a Customer Data Platform. The system will bring together patient data from many sources to give health systems a unified customer view.
The CDP Institute today launched RealCDP, a program to certify that systems meet the Institute’s definition of a Customer Data Platform. The project offers a five-point checklist that any CDP must meet. It is intended to reduce confusion in the CDP market. Qualified vendors will get a spiffy badge for their Web site.
Let’s end with some good news: Ads.txt seems to be working. Fraud intelligence company Pixalate found 19% lower fraud rates on sites using ads.txt, which helps to ensure that people selling ads for a Web site are authorized to do so. Adoption is now around 75% although it may have stalled.
Snowflake is always looking for ways to add value to its core cloud database product. Its latest step is to purchase Neeva, which offers generative AI-based search technology. It will be applied to help companies search their own databases, a.k.a. enterprise search.