Advocado Synchs Keyword Bids with TV Ads
Advocado has launched MicroMoment+, which automatically raises Google ad keyword bids for a few minutes after a TV ad is broadcast. Sounds crazy but a pilot study found a 98% increase in click-through. The system can also tie phone calls back to specific ads and includes prebuilt integration with Salesforce, HubSpot, Google Ads, Facebook, Bing ads, Microsoft Dynamics365, Zoho and Google Analytics. Advocado recently merged with Traaqr, which provides small businesses with online-to-phone conversion tracking.