Marketing leaders are slightly more likely than mainstream companies to use a single platform (41% vs 36%) and slightly less likely to use multiple technologies (43% vs 50%), finds this Econsultancy study for Adobe.  Then again, both groups are more likely to use multiple technologies than a single platform.  So confusing!  Most do agree that they don’t want to build their own: just 16% of leaders and 15% of mainstream choose that option.

Did someone say, “I’m tired of studies about AI in marketing; what about AI in sales enablement?”  I sure hope so, since Seismic just published one.  Exactly 50% say they use AI-powered tools in sales enablement, which might strike you as low or high depending on your expectations.  But nearly everyone who has deployed AI reports they achieved their intended outcomes (92% to 94%).  Top implementation challenges are integration (45%), understanding (42%), privacy and security (35%) and data quality (34%).

Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt?  If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365.  Of course, there’s a YouTube video showing how.