Marketing leaders are slightly more likely than mainstream companies to use a single platform (41% vs 36%) and slightly less likely to use multiple technologies (43% vs 50%), finds this Econsultancy study for Adobe.  Then again, both groups are more likely to use multiple technologies than a single platform.  So confusing!  Most do agree that they don’t want to build their own: just 16% of leaders and 15% of mainstream choose that option.

Did someone say, “I’m tired of studies about AI in marketing; what about AI in sales enablement?”  I sure hope so, since Seismic just published one.  Exactly 50% say they use AI-powered tools in sales enablement, which might strike you as low or high depending on your expectations.  But nearly everyone who has deployed AI reports they achieved their intended outcomes (92% to 94%).  Top implementation challenges are integration (45%), understanding (42%), privacy and security (35%) and data quality (34%).

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.