Airbnb has announced that hosts will no longer be permitted to install indoor security cameras in their properties. Those hosts who have them already installed will have to remove them by April 30, or risk having their listing or account removed from the Airbnb platform.
If there are two things consumers don’t love about social media, it’s advertising and excessive self-promotion by brands. Hootsuite interviewed over 6,000 consumers in English-speaking markets: While around 60% understand that ads keep social media free, about the same number think there’s too many of them. Among the other prime sins were clickbait and inauthentic content.
The Court of Justice of the EU (CJEU) just ruled GDPR grants regulators power to require any data controllers caught unlawfully processing data to erase such data. This is in addition to the data controllers having to respond to data subjects’ requests to have their data released.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.