If there are two things consumers don’t love about social media, it’s advertising and excessive self-promotion by brands. Hootsuite interviewed over 6,000 consumers in English-speaking markets: While around 60% understand that ads keep social media free, about the same number think there’s too many of them. Among the other prime sins were clickbait and inauthentic content.
Persado and Bounteous x Accolite are partnering to add the former’s proprietary language knowledge base and genAI tools to the agency’s digital marketing capabilities. Persado is long-established as an automated generator of copy that outperforms human content and Bounteous becomes its first certified agency partner.
Airbnb has announced that hosts will no longer be permitted to install indoor security cameras in their properties. Those hosts who have them already installed will have to remove them by April 30, or risk having their listing or account removed from the Airbnb platform.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.