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Alarming survey shows ad tool may expose data from more than 70,770 sites to Twitter

Elon Musk’s Twitter purchase prompted widespread concern about what data he’d access, share, and protect. Subsequent news has alarmed privacy advocates. Now, an Adalytics’ study reveals that web crawler data from 70,770+ websites may be available through Twitter thanks to an ad pixel (called Pixel) which puts data from businesses, governments, organizations, hospitals, and users at broad risk unless a Restricted Data Usage (RDU) setting is activated – and the study found most times it’s not.

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EU regulators’ ruling against Meta could upend social media’s revenue model

December 13, 2022

The European Data Protection Board (EDPB), which includes all the EU regulators, has ruled Facebook and Instagram (owned by Meta) can’t require accepting targeted ads as a condition of joining the network. If leaked details of the ruling are correct and this practice is deemed in violation of the General Data Protection Regulation (GDPR), the decision would have broad impact well beyond Meta. This is because it would limit companies from using data they directly collect on their own site.

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IT’S THE LAW (12/13/2022)

December 13, 2022

Morocco’s National Commission for the Control of the Protection of Personal Data (CNDP) has launched “Koun3labal,” a platform designed to help raise awareness of privacy risks particularly to women and children in Morocco and Africa. The platform provides guidance as well as resources and games to help educate through engagement. This is part of an ongoing effort by the CNDP to protect private data, including entering into recent partnerships internally in Morocco with other agencies and externally with the countries of Chad and Niger.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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