Let’s follow up today on stories we’ve covered earlier. Remember that mini-trend of data quality scoring services? LiveRamp has announced its own scoring initiative, focused more on quality than lawful consent. Its first partner will be Lucid, which will check data sources against Lucid’s panel of survey respondents. Irony alert: quality measures are becoming available just as the entire notion of buying lists is under attack for privacy reasons.

Of course you know that GDPR goes into effect today. You probably weren’t wondering about CDP Institute’s own compliance efforts but rest assured we’ve done our best. You’ll notice new consent language on our downloads and we’ve updated our terms of use and privacy policy. What’s that you say – we’re supposed to notify subscribers of those changes? We just did.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.