Data assembly and analytics platform Alteryx doesn’t position itself as a CDP although it might qualify. They did just upgrade their cloud data chops by just spent $400 million to purchase data management tool vendor Trifacta. There’s considerable feature overlap but Trifacta is natively cloud-based while Alteryx is not.
It was just a matter of time before the cloud database vendors positioned themselves as CDPs, and it seems that time is now. Databricks just launched a “data lakehouse” for retail and consumer goods customers that promises to unify customer data and do analytics such as personalized product recommendations. That announcement doesn’t mention “CDP” but this recent post by them does. Google Cloud also has a page devoted to its CDP solution, although I never saw it announced.
Integration platform Jitterbit is also expanding through acquisition, in this case buying low-code development vendor PrimeApps. More apps means more demand for integration, right?
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.