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Alteryx Buys Trifacta for $400 Million for Cloud-Based Data Tools

Data assembly and analytics platform Alteryx doesn’t position itself as a CDP although it might qualify.  They did just upgrade their cloud data chops by just spent $400 million to purchase data management tool vendor Trifacta.  There’s considerable feature overlap but Trifacta is natively cloud-based while Alteryx is not.

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Databricks Launches CDP-like Retail Data Lakehouse

January 14, 2022

It was just a matter of time before the cloud database vendors positioned themselves as CDPs, and it seems that time is now. Databricks just launched a “data lakehouse” for retail and consumer goods customers that promises to unify customer data and do analytics such as personalized product recommendations. That announcement doesn’t mention “CDP” but this recent post by them does. Google Cloud also has a page devoted to its CDP solution, although I never saw it announced.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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