Amazon Echo Owners Spend $400 More Per Year Than Prime Subscribers

Still not convinced all this matters? A study reported in this Marketing Land article found that Amazon Echo owners spend $400 more per year than run-of-the-mill Amazon Prime subscribers. (I couldn’t find the study itself.) And here’s a look from Wired at Amazon’s world domination lab, a.k.a. Alexa Voice Services. Get ready for voice-enabled lightbulbs.

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People and Process Outrank Technology as Barriers to Data-Driven Success: NewVantage Partners

January 9, 2018

Finally, we have views on “big data” from senior data and analytics executives polled by NewVantage Partners. Their top objective for big data and AI investments was analytics – no surprise given the audience – although customer experience did rank second, ahead of lower costs, innovation, and speed to market. More important: by far the biggest challenges to being data-driven were people (49%) and process (32%). Just 19% cited technology. Most surveys give a similar answer but it’s still easy to forget.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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