Still not convinced all this matters? A study reported in this Marketing Land article found that Amazon Echo owners spend $400 more per year than run-of-the-mill Amazon Prime subscribers. (I couldn’t find the study itself.) And here’s a look from Wired at Amazon’s world domination lab, a.k.a. Alexa Voice Services. Get ready for voice-enabled lightbulbs.
Customer Data Platform vendor Segment has been integrated with Swrve, a digital customer interaction engine. Lots of jargon in that sentence. In plainer English: Segment will make data from all sources available to Swrve, which will use it in marketing campaigns (mostly mobile, which is Swrve’s strength). Does that help?
Finally, we have views on “big data” from senior data and analytics executives polled by NewVantage Partners. Their top objective for big data and AI investments was analytics – no surprise given the audience – although customer experience did rank second, ahead of lower costs, innovation, and speed to market. More important: by far the biggest challenges to being data-driven were people (49%) and process (32%). Just 19% cited technology. Most surveys give a similar answer but it’s still easy to forget.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.