It takes a special kind of person to get excited at the thought of programmatic ad buying for linear TV. If that’s you, here’s news that AMC Networks has made that possible for its AMC, BBC America and We TV cable networks. If that’s not you, well, here’s a kitten.
CabinetM maintains a massive database of over 15,000 martech products linked to company martech stacks. Their quarterly report offers a few trends: new product announcements and features announcements are down 49% and 22%, respectively, martech investment was down 39%, and acquisitions were up 19%. The report does highlight major announcements by product category.
Marketing leaders are slightly more likely than mainstream companies to use a single platform (41% vs 36%) and slightly less likely to use multiple technologies (43% vs 50%), finds this Econsultancy study for Adobe. Then again, both groups are more likely to use multiple technologies than a single platform. So confusing! Most do agree that they don’t want to build their own: just 16% of leaders and 15% of mainstream choose that option.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.