Amobee Launches Brand Safety and Anti-Fraud Program
There’s probably a Yiddish proverb about every cloud having a silver lining, but I don’t know it. In the meantime, ad buying platform Amobee is treating brand safety and fraud prevention as promotable features. Amobee scans programmatic inventory from more than fifteen exchanges, filtering suspicious bids, fraudulent mobile apps, and objectionable content. Buyers get refunds if verified errors slip through.