News

Comscore to Expand YouTube’s Measurement Capabilities

As more video advertising is delivered outside of TV screens, marketers find themselves wrestling with increasingly fragmented campaign reporting.  Comscore is providing some help by expanding its YouTube campaign ratings to include YouTube Shorts and in-feed inventory. Marketers will also be able to cross-measure standard video inventory on YouTube and YouTube TV across CTV, desktop and mobile devices.

More News

Previous Article

Amperity Adds AI Capabilities, Launches AmpAI Suite

March 7, 2024

Customer Data Platform Amperity has unveiled two new AI tools, Explore and Assist, that will join the existing products, Stitch and Predict, to form an AI suite, AmpAI. Aimed at business users, Explore will support engagement with data using natural language; Assist will help both technical and non-technical users develop and customize new data assets on the platform. The capabilities seek to fix data quality and access challenges.

CDPI Newsletter
Featured Article

Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

CDPI Newsletter