Amperity Integrates with Unified ID 2.0 and Throtle for Cookieless Ad Targeting

CDP Amperity is working to help companies cope with the “cookie-less future”.  They’ve added integrations with the Unified ID 2.0 identity standard and the Throtle identity and data onboarding service.  Unified ID 2.0 converts customer email addresses into a hashed email (or HEM, as the cool kids call it).  This enables individual-level ad targeting and tracking with partners who have captured the same email address.