CDP Amperity is working to help companies cope with the “cookie-less future”. They’ve added integrations with the Unified ID 2.0 identity standard and the Throtle identity and data onboarding service. Unified ID 2.0 converts customer email addresses into a hashed email (or HEM, as the cool kids call it). This enables individual-level ad targeting and tracking with partners who have captured the same email address.
Twilio Segment has launched a customer journey builder, named, well, Journeys, that draws on Segment CDP data and connections to 300+ applications across email, advertising, app, and SMS channels. The company describes it as a “critical step towards Twilio’s long-term vision of building the leading Customer Engagement Platform” just in case you were unclear about their goal.
You weren’t too interested in yesterday’s acquisition stories, Dear Reader, so you probably don’t care that email provider Pathwire, which owns Mailgun and Mailjet, just bought email preview and testing company Email on Acid. But any company that is cool enough to name itself Email on Acid deserves a mention.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.