Anchora, the marketing technology consultancy, has launched two new product offerings for the Australian market. The first, LIFT, assists organisations in migrating their digital marketing activities to the cloud. The second, STITCH, creates cohesion between disparate solutions or applications, ensuring organisations get the maximum value from their market technology.
Peak’s inaugural Decision Intelligence (DI) Maturity Index found that while the US was an early leader in AI, India is now a more mature market when it comes to readying its business to adopt AI. The report, developed in partnership with the Center for Economics and Business Research (CEBR), stated that education about AI and internal communication is setting Indian businesses apart in using AI and that while 18% of US workers were not sure if their businesses used AI, only 2% of Indian workers responded that way.
ForceNet, a service used by the Australian Department of Defence for auditable communications and personnel information sharing has had a ransomware attack. The attackers have not yet been identified and military information is not believed to have been stolen, but the breach may affect the records of 40,000 defence personel.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.