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Apollo.io Raises $110 Million to Simplify Sales Prospecting

Metadata management is about empowering technical people: if it has an opposite, it may well be integrated tools for business users.  Apollo.io has closed a $110 million Series C for its B2B sales prospecting platform, which combines a 220-million name B2B contact database with sales workflow automation.  The company says it has over 15,000 paying customers and is used by more than one million people over all.

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Atlan Raises $50 Million for Active Metadata

March 10, 2022

Which of the following would you say was “all the rage last year”: coronavirus, metadata, or rage?  The folks at Atlan vote for “metadata”, and have just raised a $50 million Series B for their system to create an “active metadata platform” that creates a “unified discovery and collaboration experience”.   It’s all about making a company’s data more accessible and manageable, which should definitely reduce the rage in some departments.

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AppLovin Buys Wurl, and Other CTV Tidbits

March 10, 2022

How about a trio of Connected TV stories? App marketing platform AppLovin is spending $430 million to buy streaming TV distribution vendor Wurl, which will expand AppLovin’s footprint beyond apps. The Atedra media buying platform has integrated its inventory with Datonics’ audience data, which includes search, intent, life-stage, behavioral, and other information. And, advertising analytics vendor Kantar has partnered with live TV streaming platform fuboTV to measure the impact of fuboTV campaigns on brand metrics.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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