AppLovin Buys Wurl, and Other CTV Tidbits

How about a trio of Connected TV stories? App marketing platform AppLovin is spending $430 million to buy streaming TV distribution vendor Wurl, which will expand AppLovin’s footprint beyond apps. The Atedra media buying platform has integrated its inventory with Datonics’ audience data, which includes search, intent, life-stage, behavioral, and other information. And, advertising analytics vendor Kantar has partnered with live TV streaming platform fuboTV to measure the impact of fuboTV campaigns on brand metrics.

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Next Article Raises $110 Million to Simplify Sales Prospecting

March 10, 2022

Metadata management is about empowering technical people: if it has an opposite, it may well be integrated tools for business users. has closed a $110 million Series C for its B2B sales prospecting platform, which combines a 220-million name B2B contact database with sales workflow automation.  The company says it has over 15,000 paying customers and is used by more than one million people over all.

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Southeast Asia’s super-app Grab could face class action suits in US following recent share price dive

March 10, 2022

Nasdaq-listed super-app Grab could face class action lawsuits, with several United States law firms calling for shareholders to contact them to investigate claims on their behalf. The mounting of such investigations, which is fairly commonplace for listed firms in the US, comes after Grab’s shares crashed last week, falling about 37 per cent on March 3 after it announced a fourth-quarter net loss of US$1.1 billion. Its results came amid a worse-than-expected drop in revenue, due to higher incentives being paid out to attract drivers and consumers.

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