Aprimo Adds Auto-Tagging of Digital Assets

It’s pretty small potatoes when an existing vendor adds a single new feature. But I happen to think that artificial intelligence-based content tagging is a critical enabling technology for marketers to effectively manage the massive volume of content needed for individual-level experience orchestration. So I’ll report that Aprimo has announced that feature as the highlight of its latest digital asset management product update. They also made a separate announcement about enhancements to advertising and lead nurture features for local marketers and channel partners. The separate announcements nicely illustrate Aprimo’s split personality as a digital asset management system that also does distributed marketing automation (or maybe it’s the other way around).