Australia’s BoozeBud is the latest in a line of retail casualties

Online bottle shop, BoozeBud has stopped taking orders online and will begin laying off staff as it undergoes reassessment of its business due to insufficient funds. This comes following the company’s 2021 purchase of Get Wines Direct, in which it acquired 200,000 active customers and $80 million in combined annual revenue.

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Adelaide’s Mortar AI introduces a new platform to help small to mid-size agencies with first-party data

May 11, 2023

Mortar AI’s most recent version of its SaaS marketing automation platform incorporates features to help small to mid-sized agencies provide clients with AI-driven, automated campaigns that focus on first-party data and can help address challenges related to privacy compliance. The platform uses technology from Microsoft, Adform and LiveRamp and runs on Microsoft’s Azure.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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