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Australia’s BoozeBud is the latest in a line of retail casualties

Online bottle shop, BoozeBud has stopped taking orders online and will begin laying off staff as it undergoes reassessment of its business due to insufficient funds. This comes following the company’s 2021 purchase of Get Wines Direct, in which it acquired 200,000 active customers and $80 million in combined annual revenue.

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Adelaide’s Mortar AI introduces a new platform to help small to mid-size agencies with first-party data

May 11, 2023

Mortar AI’s most recent version of its SaaS marketing automation platform incorporates features to help small to mid-sized agencies provide clients with AI-driven, automated campaigns that focus on first-party data and can help address challenges related to privacy compliance. The platform uses technology from Microsoft, Adform and LiveRamp and runs on Microsoft’s Azure.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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