Online bottle shop, BoozeBud has stopped taking orders online and will begin laying off staff as it undergoes reassessment of its business due to insufficient funds. This comes following the company’s 2021 purchase of Get Wines Direct, in which it acquired 200,000 active customers and $80 million in combined annual revenue.
US-based investment firm, Vanguard, which has been a backer of Ola, one of the world’s largest ride-sharing platforms, reduced the firm’s valuation by 35% to $4.8 billion from $7.4 billion. This follows Ola’s exit from several verticals, including food, grocery delivery, and the second-hand car marketplace, to focus on its mainstay ride-hailing business.
Mortar AI’s most recent version of its SaaS marketing automation platform incorporates features to help small to mid-sized agencies provide clients with AI-driven, automated campaigns that focus on first-party data and can help address challenges related to privacy compliance. The platform uses technology from Microsoft, Adform and LiveRamp and runs on Microsoft’s Azure.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.