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Auto-delete location history is part of Google plan

While having location data is quite valuable to Google, the company announced it will begin automatically deleting location history when it deems there could be personal risks. This includes visits to abortion, weight loss and cosmetic surgery centers, and to fertility clinics. Google is also making it easier to delete data from app logs, and it has committed to transparency and advocacy to not divulge excessive personal information in instances of governmental or law enforcement requests.

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Optimal TV Ad Mix is 20-30% Streaming: Comcast Study

July 5, 2022

Comcast Advertising took another reality-based approach to media optimization, analyzing more than 20,000 multi-screen TV campaigns to see what’s working.  Their chief conclusion was the budget optimal mix is 20-30% streaming with the rest going to linear TV.  There some other intriguing data about the growth in programmatic and audience-based buying, but they show percentages without base values so it’s tough to assess.

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Salesforce Buys Airkit.ai for Automated Customer Service

September 22, 2023

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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