The US Federal Trade Commission (FTC) accused anti-virus software company, Avast of harvesting and selling the data of millions of customers. The company which promised to protect customer data, instead sold it – and now will pay a $16.5 million fine. The data was sold via company subsidiary, Jumpshot, to more than 100 third parties. Exposure included financial and location data as well as health and religious search information.
Lack of trained employees is a problem for marketing organizations at all levels. One issue may be that employees prefer face-to-face training (cited by 69% in this iSpring study), while course creators prefer to build online courses (cited by 77%). Most companies create their training content in-house, although externally-sourced content is more popular in consumer industries including media, automotive, retail, and financial services.
President Biden is expected to issue an order to prevent data brokers from selling sensitive data on Americans to ‘hostile foreign countries,’ including China, Russia and Iran. The move comes as the US still has not passed federal privacy legislation and concern has grown that advances in AI will make sensitive data, including geolocation, biometric and genomic data easier to analyze and to use for spying or blackmail.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.