You may or may not mourn the loss of third party cookies. Some unambiguously cheerful news is that CDP Blueshift has added channel engagement scores to its predictive modeling studio. The customizable models estimate how likely each customer is to engage on each channel and can be used to automatically pick the best one.
As customer data gains more attention for corporate IT departments, traditional data management vendors are stepping up their game. Here’s a set of updates from Informatica, including expanded data parsing, cleaning, and deduplication. Most intriguingly, they’ve also added connectivity Salesforce and to Microsoft’s Common Data Model.
Many marketers are torn right now between putting out messages that show they are addressing coronavirus and just saying nothing.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.