Blueshift Integrates with Sinch for Mobile Conversations

CDPs are supposed to be good at integration, so it’s not especially newsworthy that Blueshift has connected with cloud communications vendor Sinch for two-way mobile conversations.  But the News Gods have been frolicking in Santorini for weeks, so we’ll mention it anyway.  Channels include Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.

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Data Leaders Spend Less Time on Analytics, More on Data Quality: IDC Study

September 1, 2022
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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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