Blueshift Integrates with Sinch for Mobile Conversations

CDPs are supposed to be good at integration, so it’s not especially newsworthy that Blueshift has connected with cloud communications vendor Sinch for two-way mobile conversations.  But the News Gods have been frolicking in Santorini for weeks, so we’ll mention it anyway.  Channels include Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.

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Data Leaders Spend Less Time on Analytics, More on Data Quality: IDC Study

September 1, 2022
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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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