CDPs are supposed to be good at integration, so it’s not especially newsworthy that Blueshift has connected with cloud communications vendor Sinch for two-way mobile conversations. But the News Gods have been frolicking in Santorini for weeks, so we’ll mention it anyway. Channels include Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.
Have you pondered how to furnish a data clean room? Epsilon is stocking its clean room with consumer packaged goods transactions from IRI, making it easier for clients to do richer analysis and target customers across channels. Think of it as a mini-bar for customer data.
This IDC study on data maturity contains several surprises. It turns out that laggards are more likely than leaders to use basic data such as website traffic and CRM information, while leaders use fancier inputs such as web behaviors, customer feedback, and server-side events. Leaders also spend less time on data analytics and make less use of specialists for data validation. More expected: leader have a better understanding of customer journeys, use more automated data management, are more confident in their data quality, and have much faster access to their... Read More >
The build vs buy argument rages on in CDP circles, with the build case being pressed by IT departments and supported by vendors selling tools such as data pipeline software. This Airship survey offers a helpful reminder that IT departments rarely prioritize marketing needs over more visible projects such as new features and bug fixes. In fact, just 13% say all their enhancement requests are ultimately fulfilled. This would support a case for no-code systems that marketers can update for themselves, although the survey finds nearly all marketers depend on… Read More >