CDPs are supposed to be good at integration, so it’s not especially newsworthy that Blueshift has connected with cloud communications vendor Sinch for two-way mobile conversations. But the News Gods have been frolicking in Santorini for weeks, so we’ll mention it anyway. Channels include Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.
Have you pondered how to furnish a data clean room? Epsilon is stocking its clean room with consumer packaged goods transactions from IRI, making it easier for clients to do richer analysis and target customers across channels. Think of it as a mini-bar for customer data.
This IDC study on data maturity contains several surprises. It turns out that laggards are more likely than leaders to use basic data such as website traffic and CRM information, while leaders use fancier inputs such as web behaviors, customer feedback, and server-side events. Leaders also spend less time on data analytics and make less use of specialists for data validation. More expected: leader have a better understanding of customer journeys, use more automated data management, are more confident in their data quality, and have much faster access to their... Read More >
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.