BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
BlueVenn combines a Customer Data Platform with journey management and personalization. Here’s a review from the Customer Experience Matrix.
BlueVenn combines a Customer Data Platform with journey management and personalization. Here’s a review from the Customer Experience Matrix.
Multi-channel personalization and recommendation vendor Dynamic Yield has raised $22 million in new funding, bringing its total to more than $36 million. The system integrates with Web sites, mobile apps, email, and advertising channels. Yes, it supports it all by building a unified customer view.
We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show. Here’s something similar from Adobe, which is using data from other devices to understand who’s watching. Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning. It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.
The Southern DIstrict of New York has dismissed a data scraping copyright case brought against OpenAI by Raw Story Media and AlterNet Media. The dismissal was based on plaintiffs’ lack of standing as they could not specify concrete harm to them resulting from OpenAI’s actions. OpenAI and Microsoft still face a copyright suit brought The New York Times on slightly different grounds.