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Brand New Day HMO to Build Next Generation Member Experience Portal Using AES’ Psychographic Persuasion™ Technology

It’s clearly a good day for personalization. Apollo Enterprise Solutions, which has a number of advanced technologies for automated customer experience, announced it will use its “PsyBuild™ Psychographic Persuasion™” technology to build a Medicare enrollment Web site that tailor visitor experiences based on psychological principles. It’s not 100% clear whether everyone receives the same experience, although I’d guess there’s at least some tailoring based on the individual. If you have a spare three minutes, watch their funny/scary/tacky video explaining how things work on a level your eight year old will understand.

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New Customer Experience Analytics Solution from NetBase Drives Business Results Transforms Customer Data into Action to Fuel Every Aspect of Your Business

October 25, 2016

NetBase announced a new Customer Experience Analytics solution which ingests customer feedback from social media, digital, surveys, customer care and other sources and uses natural language processing to find actionable insights. It’s working with aggregate data, not tracking individual customers.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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