Brand New Day HMO to Build Next Generation Member Experience Portal Using AES’ Psychographic Persuasion™ Technology

It’s clearly a good day for personalization. Apollo Enterprise Solutions, which has a number of advanced technologies for automated customer experience, announced it will use its “PsyBuild™ Psychographic Persuasion™” technology to build a Medicare enrollment Web site that tailor visitor experiences based on psychological principles. It’s not 100% clear whether everyone receives the same experience, although I’d guess there’s at least some tailoring based on the individual. If you have a spare three minutes, watch their funny/scary/tacky video explaining how things work on a level your eight year old will understand.