This Wpromote report has lots of interesting information about marketing budgets, including the surprising news that retail media is already starting to lose importance. But I’m only writing about it because they mentioned “brandstanding” (brands taking a stand on public issues), which is a new buzzword to me. I am easily amused.
Did someone mention data analytics? Oh, it was me. Now that I mention it, here’s a study from Sisense that reports 96% of digital product managers think their customers want them to embed personalized, AI-driven insights into their products, and most think the customers would pay to get it. Is that an itch you’ve been eager to scratch, Dear Reader?
Google announced last week that, in commemoration of Data Privacy Day (Jan 28), it was expanding its differential privacy library to the Python programming language. Differential privacy helps address the problem of encrypting AI training data by adding noise into the data set and making it harder to isolate and extract the original data from the system.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.