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Brandstanding Tops List of Most Impactful 2022 Marketing Tactics: Wpromote Survey

This Wpromote report has lots of interesting information about marketing budgets, including the surprising news that retail media is already starting to lose importance.  But I’m only writing about it because they mentioned “brandstanding” (brands taking a stand on public issues), which is a new buzzword to me.  I am easily amused.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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