Bridg Adds CDP to Its Restaurant and Retail CRM

Restaurant and retail CRM specialist Bridg has launched a Customer Data Platform that ingests data from external and internal sources, matches transactions to customer profiles, sends segment to delivery systems, and lets other systems access the data through APIs. Yup, that’s a real CDP. Whether it’s “the first CDP for brick-and-mortar retailers” is debatable but does it really matter?

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Cedato Uses Big Data to Meet Programmatic Video Goals

August 1, 2018

Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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