Cadent, the converged TV advertising solutions provider, has announced its intention to acquire AdTheorent. AdTheorent uses machine learning to identify and deliver impactful campaigns to the most qualified audiences. In combination, Cadent and AdTheorent expect to offer expanded performance ad solutions for digital and traditional TV.
Reltio, the data management and unification vendor, has unveiled a Customer 360 Data Product, intended to be the first in a series of Customer 360 releases. The cloud-based solution aims to offer a comprehensive, near real-time view of customer data. The solution is geared to tackle operational use cases as well as enhance customer experiences.
Google is set to destroy billions of data records of millions of Chrome users in settlement of a class action lawsuit filed in 2020. Despite the message “You’ve gone Incognito,” Google continued to scrape data from Incognito searches. It used this data to measure web traffic and sell ad inventory.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.