Google is set to destroy billions of data records of millions of Chrome users in settlement of a class action lawsuit filed in 2020. Despite the message “You’ve gone Incognito,” Google continued to scrape data from Incognito searches. It used this data to measure web traffic and sell ad inventory.
Cadent, the converged TV advertising solutions provider, has announced its intention to acquire AdTheorent. AdTheorent uses machine learning to identify and deliver impactful campaigns to the most qualified audiences. In combination, Cadent and AdTheorent expect to offer expanded performance ad solutions for digital and traditional TV.
Dentsu’s Merkury for Media is a new, first-party data driven media offering within its Merkury platform. It will support addressable media experiences as well as AI-powered media allocation and optimization. It features an audience builder using first-party data enriched with data from anonymized Merkury IDs as well as a media planner and cookieless digital activation.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.