Spongecell creates dynamically personalized Web ads, which means it can insert content based on the viewer’s location, interests, past purchases, or whatever other data is available.

IT staffing and services provider TEKsystems asked 250 senior marketing executives about their digital initiatives.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.