Cardlytics Buys Retail CDP Bridg for $350 Million Now, More Millions Later

Retail-focused CDP vendor Bridg has been purchased by Cardlytics, which provides targeted ads within bank loyalty programs.   The announced price was an eyebrow-raising $350 million plus $100 to $300 million based on future performance.  In addition to its CDP, Bridg has a 235 million consumer database that can identify otherwise-anonymous in-store retail buyers.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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