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Cardlytics Buys Retail CDP Bridg for $350 Million Now, More Millions Later

Retail-focused CDP vendor Bridg has been purchased by Cardlytics, which provides targeted ads within bank loyalty programs.   The announced price was an eyebrow-raising $350 million plus $100 to $300 million based on future performance.  In addition to its CDP, Bridg has a 235 million consumer database that can identify otherwise-anonymous in-store retail buyers.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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