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Cardlytics Buys Retail CDP Bridg for $350 Million Now, More Millions Later

Retail-focused CDP vendor Bridg has been purchased by Cardlytics, which provides targeted ads within bank loyalty programs.   The announced price was an eyebrow-raising $350 million plus $100 to $300 million based on future performance.  In addition to its CDP, Bridg has a 235 million consumer database that can identify otherwise-anonymous in-store retail buyers.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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