Location intelligence platform Carto has raised a $61 million Series C, bring its total to $92 million. Carto offers both spatial analysis tools and more than 10,000 data sets organized at different geographic levels around the world. Nearly half its data sets provide demographic information, so, yes, this is relevant to marketers.
Rokt, which places ecommerce ads on ecommerce websites, just raised a $325 million Series E, bringing total funding to $487 million. Rokt shows the ads to customers who have just completed a transaction, presumably reducing any risk to the site owner’s sales. It works with many advertisers, which lets it optimize offers based on each customer’s behavior and context.
While Pegasus (NSO Group) has been in the news for hacking politicians and journalists, new surveillance groups have been identified for using never-before-seen tactics to quietly hack and steal phone data of critics of authoritarian governments. Predator, from North Macedonian company Cytrox, was found by Citizen Lab and Meta (fka Facebook) to be targeting as many as 50,000 victims in more than 100 countries.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.